57
trowel set
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good500.64avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.29avg listing price — sweet spot $15–$100
Price range
Good£5.87–£31.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 54K searches
Signals No Dominant Brand