36
trickle vents
Skip itSoft demand (-29.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good832avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.41–£21.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.03avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£51K£51K/yr · 140K searches
Growth
Bad-29.1%90-day search growth — must beat 0% to launch