61
tree stakes
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great214.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£13.98avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.57–£29.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£52K£52K/yr · 108K searches