48
transparent waterproof coating agent
Skip itSoft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,173.87avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.65avg listing price — sweet spot $15–$100
Price range
Okay£6.32–£17.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£25K£25K/yr · 37K searches
Growth
Bad-40.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand