Skip to content
49

torx screwdriver sets

Skip it

Soft demand (-10.0% this quarter) — this niche doesn't clear our bar today.

Market size 41Growth 20Conversion 86Competition 58Returns 89Price range 40Avg price 22Brand share 51Review moat 38Quality gap 40

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Market size

Okay£212K

£212K/yr · 279K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.05–£22.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,718.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.90

avg listing price — sweet spot $15–$100

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch