55
tool storage
Worth a lookShows low returns (0.8%), but weak search conversion (1.1%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£36.30avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.74–£153.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,940.32avg incumbent reviews — the moat a new listing must climb
Market size
Okay£201K£201K/yr · 490K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale