54
tool roll
Worth a lookShows low returns (1.0%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good957.42avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.13–£27.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.36avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 124K searches
Signals No Dominant Brand