52
toilet flush system
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but soft demand (+0.8% this quarter) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good579.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.08avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay£3.46–£23.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£208K£208K/yr · 408K searches
Growth
Okay+0.8%90-day search growth — must beat 0% to launch