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Prices mostly outside the sweet spot ($4.05–$12.68) — this niche doesn't clear our bar today.

Market size 34Growth 21Conversion 78Competition 52Returns 37Price range 0Avg price 20Brand share 76Review moat 74Quality gap 47

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good529.65

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Okay£165K

£165K/yr · 292K searches

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.31

avg listing price — sweet spot $15–$100

Price range

Bad£4.05–£12.68

cheapest to priciest tracked listing — scored on the share inside $15–$100