45
tiling tools
Skip itSoft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great386.11avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good£1.20–£40.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.96avg listing price — sweet spot $15–$100
Market size
Bad£80K£80K/yr · 119K searches
Growth
Bad-21.9%90-day search growth — must beat 0% to launch