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Worth a lookShows searches that convert (11.1% search→purchase), but soft demand (-16.9% this quarter) keeps it on the watch list.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great230.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.08–£19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£97K£97K/yr · 102K searches
Avg price
Bad£8.56avg listing price — sweet spot $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch