60
tile drill bits
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£299K£299K/yr · 328K searches
Review moat
Good1,485.8avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.71–£21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.24avg listing price — sweet spot $15–$100
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand