48
tenon saw
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good578.5avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.35–£39.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 60K searches