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tendon hammer
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Review moat
Great260avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.08avg listing price — sweet spot $15–$100
Price range
Okay£4.48–£19.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 29K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Signals Low Review Barrier