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29

teckin smart plug

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A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 15Conversion 27Competition 16Returns 70Price range 47Avg price 75Brand share 16Review moat 24Quality gap 58

Avg price

Great£15.02

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£7.39–£21.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,578

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Market size

Bad£5K

£5K/yr · 14K searches