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tea towel holders
Skip itPrices mostly outside the sweet spot ($1.44–$7.60) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,110.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£104K£104K/yr · 222K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.07avg listing price — sweet spot $15–$100
Price range
Bad£1.44–£7.60cheapest to priciest tracked listing — scored on the share inside $15–$100