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tarpaulin 5m x 5m
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+98.7%90-day search growth — must beat 0% to launch
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.80avg listing price — sweet spot $15–$100
Price range
Good£7.72–£27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,094.48avg incumbent reviews — the moat a new listing must climb
Market size
Bad£9K£9K/yr · 9K searches