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tarp clips
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great267.37avg incumbent reviews — the moat a new listing must climb
Growth
Great+86.4%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 53K searches
Price range
Bad£3.27–£10.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand