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56

tarmac restorer

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 85Conversion 63Competition 12Returns 98Price range 83Avg price 95Brand share 22Review moat 79Quality gap 52

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£45.26

avg listing price — sweet spot $15–$100

Growth

Great+84.0%

90-day search growth — must beat 0% to launch

Price range

Great£6.37–£106.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great412.7

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£165K

£165K/yr · 65K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad86%

top-5 click share — a locked-up shelf