60
tape measure
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.4M£2.4M/yr · 2.0M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,079.76avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.61–£19.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.69avg listing price — sweet spot $15–$100
Growth
Bad-12.9%90-day search growth — must beat 0% to launch