47
tap aerator
Skip itPrices mostly outside the sweet spot ($2.76–$13.28) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good709.41avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Bad£5.96avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 183K searches
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Price range
Bad£2.76–£13.28cheapest to priciest tracked listing — scored on the share inside $15–$100