56
t hinges
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good516.9avg incumbent reviews — the moat a new listing must climb
Growth
Good+58.2%90-day search growth — must beat 0% to launch
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.04avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 61K searches
Price range
Bad£4.18–£11.77cheapest to priciest tracked listing — scored on the share inside $15–$100