51
suction shelf
Worth a lookShows low returns (1.8%), but soft demand (-13.5% this quarter) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£7.73–£32.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good£12.81avg listing price — sweet spot $15–$100
Review moat
Okay2,450.32avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£113K£113K/yr · 300K searches
Growth
Bad-13.5%90-day search growth — must beat 0% to launch