60
suction hooks
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,302.15avg incumbent reviews — the moat a new listing must climb
Market size
Good£306K£306K/yr · 709K searches
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.47–£11.86cheapest to priciest tracked listing — scored on the share inside $15–$100