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strong clear tape
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£153K£153K/yr · 94K searches
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Avg price
Bad£8.63avg listing price — sweet spot $15–$100
Review moat
Bad35,093avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.46–£13.71cheapest to priciest tracked listing — scored on the share inside $15–$100