60
stick on mirror
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good592.88avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.01–£38.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£202K£202K/yr · 555K searches
Avg price
Okay£10.77avg listing price — sweet spot $15–$100
Growth
Bad-19.1%90-day search growth — must beat 0% to launch