40
stair rods
Skip itSoft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great137.11avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.64–£98.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£66.57avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£178K£178K/yr · 154K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Signals High Price