40
stain block
Skip itPrices mostly outside the sweet spot ($4.40–$15.55) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,231.92avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.83avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£44K£44K/yr · 43K searches
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.40–£15.55cheapest to priciest tracked listing — scored on the share inside $15–$100