51
spiked roller
Worth a lookShows searches that convert (11.3% search→purchase), but soft demand (-11.2% this quarter) keeps it on the watch list.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great456.95avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.60–£38.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.17avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£131K£131K/yr · 82K searches
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier