45
speed skim
Skip itSoft demand (-21.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£37.82avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good552.73avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.47–£172.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£89K£89K/yr · 64K searches
Growth
Bad-21.0%90-day search growth — must beat 0% to launch