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54

spanner sets

Worth a look

Shows low returns (1.4%), but soft demand (-10.2% this quarter) keeps it on the watch list.

Market size 77Growth 20Conversion 69Competition 45Returns 88Price range 70Avg price 84Brand share 50Review moat 36Quality gap 25

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great£18.70

avg listing price — sweet spot $15–$100

Market size

Great£950K

£950K/yr · 811K searches

Price range

Good£6.31–£35.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,850.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch