54
spade handle
Worth a lookShows low returns (0.3%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great258.76avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Avg price
Okay£9.11avg listing price — sweet spot $15–$100
Price range
Bad£3.27–£17.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£37K£37K/yr · 55K searches