51
spade drill bit set
Worth a lookShows low returns (0.4%), but soft demand (-14.1% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.84avg listing price — sweet spot $15–$100
Review moat
Good545.72avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.72–£35.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£149K£149K/yr · 107K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch