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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 6Conversion 81Competition 3Returns 87Price range 68Avg price 80Brand share 0Review moat 22Quality gap 77

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great£17.15

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£10.32–£24.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£118K

£118K/yr · 81K searches

Review moat

Bad10,352.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-37.7%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand