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soldering iron
Worth a lookShows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.1M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good£5.92–£32.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.68avg listing price — sweet spot $15–$100
Review moat
Good1,475.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.4%90-day search growth — must beat 0% to launch