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Prices mostly outside the sweet spot ($3.31–$5.69) — this niche doesn't clear our bar today.

Market size 28Growth 15Conversion 100Competition 11Returns 98Price range 0Avg price 14Brand share 11Review moat 88Quality gap 37

Conversion

Incredible19.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great233

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£124K

£124K/yr · 129K searches

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.98

avg listing price — sweet spot $15–$100

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad£3.31–£5.69

cheapest to priciest tracked listing — scored on the share inside $15–$100