58
snow shovel
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Incredible99.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.96avg listing price — sweet spot $15–$100
Price range
Good£7.44–£27.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£360K£360K/yr · 348K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-73.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier