51
small tool box
Worth a lookShows low returns (1.0%), but soft demand (-15.9% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£18.90avg listing price — sweet spot $15–$100
Market size
Great£1.2M£1.2M/yr · 2.5M searches
Price range
Great£5.79–£48.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,876.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.9%90-day search growth — must beat 0% to launch