51
small sticky hooks
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.5M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad12,591.54avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.75–£10.99cheapest to priciest tracked listing — scored on the share inside $15–$100