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small screwdriver set
Skip itPrices mostly outside the sweet spot ($2.85–$11.95) — this niche doesn't clear our bar today.
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£157K£157K/yr · 203K searches
Review moat
Bad5,879.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.41avg listing price — sweet spot $15–$100
Price range
Bad£2.85–£11.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier