56
small padlock
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,289.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay£101K£101K/yr · 188K searches
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Price range
Bad£2.53–£10.63cheapest to priciest tracked listing — scored on the share inside $15–$100