50
small hooks
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.48–$5.73) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,716.93avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£3.79avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 92K searches
Price range
Bad£2.48–£5.73cheapest to priciest tracked listing — scored on the share inside $15–$100