39
small hammer
Skip itPrices mostly outside the sweet spot ($3.37–$10.94) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Good948.71avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.81avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 81K searches
Price range
Bad£3.37–£10.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier