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sliding door kit

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Soft demand (-23.9% this quarter) — this niche doesn't clear our bar today.

Market size 36Growth 13Conversion 21Competition 61Returns 62Price range 86Avg price 95Brand share 59Review moat 73Quality gap 50

Avg price

Incredible£32.61

avg listing price — sweet spot $15–$100

Price range

Great£7.50–£73.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good596.68

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£174K

£174K/yr · 319K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.9%

90-day search growth — must beat 0% to launch