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sliding door handles
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Brand share
Great40%top-5 brand share — no brand owns this niche
Review moat
Great278avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.24–£19.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.25avg listing price — sweet spot $15–$100
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 111K searches