67
sleeper brackets
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+78.8%90-day search growth — must beat 0% to launch
Avg price
Great£15.63avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good509.74avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£5.62–£34.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£149K£149K/yr · 137K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand