58
sledge hammer
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£18.78avg listing price — sweet spot $15–$100
Review moat
Great362.96avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.35–£46.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Market size
Okay£104K£104K/yr · 131K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality