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sink overflow cover
Skip itPrices mostly outside the sweet spot ($2.58–$4.34) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Review moat
Good544.19avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 108K searches
Avg price
Bad£3.24avg listing price — sweet spot $15–$100
Price range
Bad£2.58–£4.34cheapest to priciest tracked listing — scored on the share inside $15–$100