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single hole punch
Skip itPrices mostly outside the sweet spot ($2.69–$13.81) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Good£554K£554K/yr · 613K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,265.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.74avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£13.81cheapest to priciest tracked listing — scored on the share inside $15–$100