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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 85Conversion 31Competition 13Returns 98Price range 55Avg price 79Brand share 0Review moat 40Quality gap 55

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Great+85.9%

90-day search growth — must beat 0% to launch

Avg price

Great£16.64

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£4.42–£28.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,511.78

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Competition

Bad84%

top-5 click share — a locked-up shelf

Market size

Bad£8K

£8K/yr · 19K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand